Why Online Marketing?

Advertising and promotional materials online is so much more fun, CREATIVE, efficient and beneficial then off line marketing.

Advantages of online marketing set out by Wiki

Media Rich
Online marketing allows for media rich content. Before multi media advertising was only accessible to big business's with bigger budgets. With the birth of the Internet and in particular faster connection speeds, anybody can create eye catching, mouse clicking materials that are media rich to encourage a surge of traffic. Flash banners, movies, animated pictures and interactive banners are helping people all over the web create traffic.

Analysis
When webmasters track the traffic, online marketing really gets interesting. Being able to tell how many visits you have receive from each individual banner campaign combined with evaluating the quality of the traffic source makes online marketing way more cost effective then traditional marketing strategies.

Going Global
World Wide access - as simple as it sounds!!

Flexibility
With no print deadlines or anything set in stone, a properly set up marketing campaign should easily be able to accommodate change in the process. After all what use is analysing your sites traffic sources, if you cant make effective change to facilitate it.