The term New Media Public Relations, in my opinion, far out weighs the term Search Engine Marketing and Optimisation.
Allowing us to break away from simply being expected to help people climb the ladder in the serps and moves us on to bigger brighter and better fields of general all round - well I guess New Media - Web.1 and Web.2 and public relations - introducing and linking people to a clients site.
Social networking, affiliate marketing, sem, seo and linkbait can all be described in one little package.
New Media Public Relations is certainly more descriptive to non techy clients that do not have any prior experience online.
Certainly a phrase to consider
Tuesday
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