New Media Public Relations

The term New Media Public Relations, in my opinion, far out weighs the term Search Engine Marketing and Optimisation.

Allowing us to break away from simply being expected to help people climb the ladder in the serps and moves us on to bigger brighter and better fields of general all round - well I guess New Media - Web.1 and Web.2 and public relations - introducing and linking people to a clients site.

Social networking, affiliate marketing, sem, seo and linkbait can all be described in one little package.

New Media Public Relations is certainly more descriptive to non techy clients that do not have any prior experience online.

Certainly a phrase to consider

Jeff Bezos: After the gold rush, there's innovation ahead

Need reassurance to keep pushing on?. Here is a great video from C.E.O. and founder of Amazon.

Creative Sites | Leo Burnett

With out a doubt one of my favorite sites online Leo Burnett



The perfect flowing navigation, interactive mini features, creative content and originality work seamlessly together.



Visit it and have a good look around, I was on there for hours when I found it.

Enjoy
Find the pool ball!!

A resource of link bait thought food ;)

Looking for link bait concepts?

Well......every newspaper ever printed is actively promoting some other content or information.

Stay clear of the news, thats the obvious, but there will be hundreds of past head lines that could act as perfect page titles - worth looking in to. After all editors have been in the game far longer then web marketers, just because its a different medium it does not mean we cant learn from it.

Look for creative avenues to maximize the potentials
Look for similarities in regular occurring news posts
Target local press for local phrases and sayings for direct marketing


There are billions of ways you can develop interesting strategies from this alone.

If that alone dosn't stimulate you to research the figures then you shouldn't be reading this blog.

Link Baiting | Interesting post Matt Cutts

This is an interesting blog post from Matt Cutts regarding link baiting.

Quite an interesting comment by Dave posted on January 24, 2006 @ 5:12 pm.

He refers to link bait as simple content.

This makes me ask myself.......

What is the difference of good content and link bait?

or

is it the same?

I personally consider link bait /in our field of creativity, to be a custom designed creative concept to actively encourage linking as opposed to - good content that you hope people will link to.

I guess an OBVIOUS example would be a site like meebis people visit the site to decorate their myspace page with images and styles. When a visitor visits meebis they have to COPY THE HTML CODE and paste into their profile page to display the image. The image code can also contain a back link and a button to take guests to the users profile page back to meebis to start over.

Viral link bait!


What do you guys think?

Link Baiting